Building Your Online Presence

I'm sitting in my living room and creating content for The Brooks Journal. Suddenly, I receive a follow request and a voice message on Instagram. This women has a friendly voice while introducing herself and is genuinely wanting to learn more about me.

My first impression receiving a voice message was this person is authentic and taking the time out her her day to get to know me. I felt an instant trust and wanted to connect. That's when I realized that's the start of building an online presence.

"Surround yourself only with people who are going to lift you higher."

- Oprah Winfrey

I went on a mission and researched the subject on how to gain followers on social media!

Here are some tips i've learned:

  • Diversify your hashtags - Different hashtags have different popularity views. When you choose a hashtag that is in the millions it can be difficult to find your post if your account isn't established yet. The type of hashtags to include are only a few in the million, some in the thousands and a hand full in the 100-1k range. This will spread out discoverability between the time you post.

  • Boost your comment section - Include engaging questions and interactive captions with your audience so it gives you a chance to reply and connect.

  • Collaborate with like minded accounts - I always suggest to start collaborating with others that are in your follower count. It's a win/win for a both of you to tap into each others network and adding value from different perspectives. You can even do a challenge and/or giveaway.

  • Hang out in the comments sections - Follow and comment on popular instagram accounts. In other words, someone that is known and gets thousands of comments. Offer value to the people commenting. If they ask a questions, you provide an answer. If they comment value, you add on more value.

Here are some common questions:

What advice can you give to gain followers?

Post at a consistent schedule that you can maintain, lead with value, and engage with your ideal audience. An idea is to create chat rooms with like minded accounts so you can genuinely chat with each other and have a community instead of just forcing engagement. You will naturally engage with those people because you actually care about each other's content.

When it comes to social media, how do you gain trust with people through pictures and captions?

Be authentic, real and really, just be YOURSELF. People can feel when your face and appreciate getting to know someone who's not trying to be someone they aren't. It's vital to be honest about your wins and lessons, your strengths and weaknesses, and who you actually are as a human being. Focus on being genuine when you share posts. Think about what you appreciate and what you relate to. Be that breath of fresh air and don't fall into the culture of photoshopped, filtered, and carefully captioned content.

What advice can you give entrepreneurs starting out?

Just start. Stop thinking about it so much. Give yourself the freedom to figure it out as you go.

I hope you find the courage to either just start a blog and/or keep on going! Questions? Feel free to subscribe and message me.